No acquired skill is more fundamental to your child’s success than reading. From preschool to college, reading forms the foundation for our ability to learn, understand, and communicate.

Parents and educators alike agree that positive reading experiences at an early age are absolutely critical to a young reader’s development. That’s why World Book has introduced a comprehensive programme designed to provide reading readiness and basic reading skills for children.

The following is a testimony of Natasha, the top PSLE student of 2007:

My first encounter with the World Book Series was at the age of three months, when the books from the Early World of Learning series were first being read to me. I see the experience as a fundamental stage in life, for through it, I began to understand the power of reading. Poldy was the first character I ever found appealing. In my early years, I looked up to him as a role model, for even though he had his limitations, being a scarecrow, he wasn’t afraid to scale new heights.

Each book allowed me to dive deeper into Poldy’s world and the stories were so engaging to me then, that I still recall many a night where I would go, “Mama, can you read me another Poldy book, please?…

…Overall, I feel that the series has benefited me greatly and it is definitely an item worth having on every household’s bookshelf.
(See Testimony page)

World Book’s formula for reading success:

  1. Support reading comprehension with interesting, age-appropriate materials in varied styles including fiction, nonfiction, rhymes, and poetry. Involving, engaging content encourages a positive attitude toward reading.
  2. Support and reinforce reading and readiness skills such as eye movement, decoding and sound-symbol recognition. Consistent application and practice leads to faster reading mastery.
  3. Provide “play environments” to sustain interest and involvement. Important reading skills are reinforced in subtle, engaging, and nonthreatening ways.
  4. Apply a multisensory approach involving sight, sound, touch, and interaction that appeals to individual learning styles and abilities.
  5. Conduct the programme via a step-by-step guide that enables parents to adjust the content to the needs of their particular child.

Only when your child is able to read can he start learning through reading.

How can parents help their children develop good reading skills?

Parents and caregivers can try a number of things to help their children develop good reading skills:

  • Share conversations with your child at meal times and at other times you are together, such as during a trip to the grocery store or while running errands, to help teach new words. This activity will help your child improve his or her vocabulary.
  • Read together every day, and talk about what you read. Your child will begin to understand that stories have a beginning, a middle, and an end, and that some stories tell us about the world we live in.
  • Be your child’s best advocate in school.
  • Be a model for your child by being a reader and a writer yourself
  • Engage your child in reading by visiting the library often.
- extracted from National Institute of Child Health and Human Development (NICHD) website

The World Book programme will help you and your child achieve the above mentioned. The following is from a very satisfied customer, Mdm Nair:
The Early World (part of the World Book programme) was a great introduction to story-telling to the children. They enjoyed it tremendously as it introduced them to various characters and the stories always aroused their interest… The above have been the best investment I have made. (See Testimony page)

Once your child is able to read proficiently, the world of knowledge awaits. The World Book programme consists of comprehensive materials that are graded towards your child’s educational level, careful not to overwhelm them with details until they are ready for it. Your child will enjoy learning independently, and that will ensure success in the academic life ahead.
- A-level Certificate of satisfied customer Mdm Foong